What An Ass

Hong Kong's edgy lifestyle store G.O.D. is at it again.

View large image If you can call giant billboards of ass-shaped mooncakes edgy. Not content with the juvenile and tired Delay No More pun, the controversial (and I use that word loosely) owner thinks his latest idea is funny:

"We'd like people to get pleasure out of a tradition that can be dull." The intention was to get the younger generation, and even foreigners, to become interested in mooncakes again, he said.

If G.O.D. had stopped at a simple 'moon' cake ads that would have been fine, but it crossed the line:

G.O.D. has been selling egg yolk and white lotus seed paste mooncakes like the traditional ones and made by Kee Wah Bakery, individually and in boxes of eight. The moulded behinds are on billboards and in magazines.

The line includes rear ends in different designs, each with its own name. The Full Monty, for example, is a plain, buttocks-shaped mooncake. The T-Back, however, is moulded to look like G-string-clad buttocks, while the Spread My Cheeks has hands grabbing both cheeks of the behind. In the D.I.Y. a hand appears with its middle finger disappearing into the rear end.

So, he thinks people will be tempted to eat mooncakes by conjuring up images of rectal exams?

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