Now that the stupid-looking iGallop craze has died down, OSIM has unleashed its latest exercise toy, dubbed uRobic.
Yes, I'm sick to death of e-this, i-that, and u-whatever too. But that's beside the point.
OSIM's marketing strategy is to promote any and all products that allow consumers to stay on their fat asses. Fooling people into believing spot-reduction is possible is the key to this plan, complete with exceedingly annoying commercial.
Losing weight around the waist and tummy has just gotten easier. With the OSIM uRobic, trimming that extra inch is now a breeze. This innovative exerciser is designed to target your tummy and waist to give you a slimmer waistline.
The same old promises of getting something for nothing. They could tell folks to put down that bag of potato chips and go for a walk, but there's no money in that.
uRobic's patented twisting motion works on your waist and tummy - effectively burning fat, strengthening muscles, and shaving off inches to reveal a slender and shapelier you. Keep monotony at bay by working out on the uRobic while watching TV or listening to your favourite music in the privacy and convenience of your home.
So OSIM admits the machine is monotonous; as with the treadmill, in a couple of months it will become just another expensive clothes hanger.
In the meantime chiropractors will hail the machine's effectiveness in increasing their patient load.
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