Bombvertising
Never let it be said Hong Kong advertising agencies have good taste.
GlaxoSmithKline's latest ad campaign depicts a family wearing explosives and timers about their waists to promote a Hepatitis B drug called Zeffix.
Some brilliant marketer thought that running these ads in the MTR was a fabulous idea.
This is nothing new; Hong Kong has a history of atrocious marketing gimmicks.
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