Fowl Fashion
Hong Kong's fashion industry is huge.
Alongside pushing the status of owning name brand products, such as Louis Vuitton (French for "ugly handbag"), stores compete to build the most garish displays to draw in customers.
Calvin Klein's marketing department is guilty of excessive silliness in this regard. I'd love to hear its explanation of the giant bird heads adorning store mannequins.
CK's normal approach is to make consumers believe they'll look like the buff models in the ads by wearing its branded underwear and clothing.
What avian heads with blue eye shadow and red mohawks have to do with casual wear is anyone's guess. Sure, they got my attention, but they didn't convince me Calvin Klein clothing was cool.
Quite the opposite.
Learn to create beautiful images with digital