Wack-oal

Television, MTR stations, and outdoor signs are home to a plague of underwear ads.

If you live in Hong Kong, you become accustomed to it, until a company crosses the line of annoyance. Wacoal is the most recent offender.

Taking advantage of captive audiences aboard buses with flat-panel monitors, Wacoal has unleashed the most irritating women's underwear ad yet. It named the product Nami Nami, an annoying handle that grows worse when set to a jingle created at the Rainman School of Copy Writing; the music doesn't matter when the lyrics consist of one word:

Nami Nami Nami Nami Nami Nami Nami Nami Nami Nami Nami Nami ...

View large image The ad features three women shown bouncing and jumping with one arm outstretched, first in underwear and then in more clothes, to demonstrate the gravity-defying and stealth qualities of the strapless bra and panties. Not content to bother viewers once, Wacoal has ensured the ad plays twice in a row.

It's enough to drive one insane, which is ironic, considering that in the U.S., NAMI stands for the National Alliance for the Mentally Ill.

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