Clean Trio
Since the SARS outbreak, Team Clean has produced interesting advertising material to educate the worst Hong Kong residents to change their bad habits.
The ads are working; streets are much cleaner. I've advocated a hefty fine for offenses such as littering and spitting. It's amazing what a $1,500 hit* will do.
One of my favourite ads depicts two of the popular trio of Chinese deities known as Fok, Lok and Sau. I tried to find a copy of the video that you might see it, but was unable to locate it.
A two-part story, it depicts a semi-transparent Lok, or the god of Luck and Wealth, turning his back on a litterbug who throws away a losing lottery ticket. Similarly, Sau, the god of Health and Longevity, avoids a sick man who spits on the floor.
In the alternate version, Fok rewards the luckless lottery player after he tosses a losing ticket in a trash bin. His touch makes the player win on his next ticket. And because the sick man elects to spit into a tissue, Sau also blesses him, thereby restoring his health.
I enjoyed the tie-in with Chinese beliefs, a clever way to make people take notice.
Hats off to Team Clean for the inventiveness and cultural relevance of their ads!
*Note: .mpg file; 3.16MB
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